Agile Advanced for Marketing & Communication

You have been familiarizing yourself with agile for a while now and you notice that you are ready for the next level. Preferably in your own field: marketing, communication & change management, so that you can still do the same work in terms of content, but in a way that uses approaches that the digital and agile transformation teams in organizations also work with. Connected in the most optimal way, so that you can fully participate in teams and centers of expertise from day one and take the lead if you have to.

 

 

The Agile Advanced training is a two-day training that concludes with a certification exam.

What we teach you during this training:

  • Add value quickly with short-cycle operations
  • Connection to digital and agile transformations
  • New and fresh input – taking and getting the lead

 

Subjects day 1

  • Refresh Agile backgrounds, basics and principles
  • The Agile Marketing & Communication landscape: the major frameworks
  • Agile tools for Marketing & Communication
  • Testing techniques for Marketing and Communication

Subjects day 2

  • Agile leadership and the role of communication
  • Team dynamics
  • Backlog management and stakeholder alignment
  • Stakeholder communication in an agile context

 

Certification

If you pass the multiple-choice exam which you’ll take approximately two weeks after the training, you are certified at Agile Advanced level. This means that you know how to connect a Marketing & Communication approach to an Agile environment. You are of added value in MarCom teams, in transformation teams, in centers of expertise, and in MarCom roles at Tribe or Value level. The certifying organization is Agile MarCom Consortium.

 

Your expert coach is Mariëlle Roozemond

  • Experienced Agile coach, trainer, implementer
  • Experienced (15+ years) Marketing & Communication advisor
  • Speaker/workshop leader Agile Scrum for communication and marketing
  • Certified HBO educator
  • Lecturer Scrum, Lean StartUp, Internal Branding at the Rotterdam University of Applied Sciences
  • Co-author Scrum in Actie. AtlasContact: 2015
  • Board member Agile Consortium NL
  • Chairman Agile MarCom Consortium
More information about Mariëlle

 

Costs

Participation costs for the open registration course is € 1350 excl. VAT. If there is sufficient interest, it is possible to organize an in-company training. Inquire about the minimum number of participants.

Costs for the certification exam: € 250 excl. VAT per exam attempt.

 

Do you want more information?

Yes, I do!