Team Topologies Book review

New insights that put you at the forefront of the agile marketing field It was in my previous assignment at...

End the brain hijack

Disagreement and conflict – an overlooked aspect in Agile Ways of Working | Part II When you go up the escalation...

Disagreement and conflict – an overlooked aspect in Agile Ways of Working

As an agile coach with a firm background in communication sciences, I see agile as an interaction concept. Agile rituals...

Agile marketing in 2021

What is the state of agile adoption in the marketing domain? What are distinctive patterns that marketing communications teams are...

The agile marketing manifesto

The Agile Manifesto that came out in 2001 proved to be the inspiration for quite a few spin-offs over the...

Agile training in marcom education: 3 practical tips

Introduction: In two weeks we will restart iLabs at the Rotterdam University of Applied Sciences; the course in which communication...

5 years of ‘Scrum in Actie’

June 2020 is the month that makes it 5 years ago since we launched the book Scrum in Actie. “We”...

How Agile will advance communication

Scrum is suddenly a “thing” in communication. And rightly so. Agile techniques such as Scrum give communication the speed and...