Working in a way that provides you with quick results, whereby the communication professionals stay in control of the quality and content of the work and the (internal) client acts as a guide to help you create the result that works best for him or her. That is the agile way of working.
The agile way of working requires a completely different approach to projects and tasks than we’ve learned during our studies and perfected during our jobs.
Agile Foundation and Agile Advanced
It’s safe to say that you will need to understand the cohesion between different tools, techniques, rituals, and the collaboration philosophy before you understand how to organize your work in the agile way. Because you will also understand the ‘why’ of this technique, it will feel more logical and natural to do your work in that specific way.
You will get to this point the fastest by learning all the basics during the training ‘Agile Foundation for Marketing & Communications’. By subsequently participating in the certifying exam, you will be able to prove that you are skilled in the agile principles, philosophy, tools, and techniques. Thereafter you could broaden your knowledge with the agile frameworks that are specially developed for the marketing and communications field by taking the Agile Advanced course. This course can also be completed with a certifying exam.
During the course, or right after, the communications team will organize itself for agile coaching.
Applying the agile way of work in practical situations of the team in collaboration with the environment. This part of transitioning to agile usually raises some questions. How do you apply agile to real projects within your organization? Which choices should you make if you can’t apply the agile way of work according to the rules of a specific framework? Coaching makes sure that a team keeps developing: the team is able to carry more and more responsibility and dares to show more initiative within the company. This new attitude can count on positive responses from its environment. This acknowledgment makes the team more proud of their work and it makes the team members have more fun working together. It creates a virtuous circle.
“Agile… is an attitude, not a technique with boundaries. An attitude has no boundaries, so we wouldn’t ask ‘can I use agile here?’, but rather ‘how would I act in the agile way here?’ or ‘how agile can I be, here?’ “
