Why Agile Communication?

You are a team lead in an organization, or you are a marketing / communication professional who wants to be strong and successful. You enjoy going to work and together with others you deliver a product or service that you are proud of. You also know that things can be improved. For example, the work is stressful or there is a continuous feeling of being “overloaded” within the team. There are great ambitions, but it’s difficult to  make progress transparent. There are misunderstandings that cause delays, or the organization faces a major change and there is nervousness about how to implement it the best way. You finished an end product! But there are things that were meant differently afterwards and now a lot of hard work has to be reversed. You want the best, most effective and most flexible way of working to achieve the most powerful and most relevant results.

This is when you decide to work with Agile Communication.

Our organization is the expert when it comes to training, coaching, and transforming communication professionals, departments, and organizations that strive for a faster and more effective working method. Teams and professionals are trained and coached into agile experts and organizations are reinventing themselves with a transformational approach as agile-savvy businesses that not only have more time but also more attention and resources to spend through a more powerful and effective work style.

Skillful, flexible, adaptive, fast. This is what the agile working style is all about. It is a way of thinking, organizing, and executing in which fixed rules and working methods are a thing of the past. This is simply because we live in a world where everything could change within a minute. This continuously moving environment asks organizations and individual professionals for highly flexible and agile work methods to not only achieve an on-point end result but to also get there by making the process as smooth as possible. Unfortunately, we tend to live in a world where we put all our focus on the finish line instead of also paying attention to the race itself. Lots of obstacles, stress, delays, and miscommunication can be avoided by switching to the agile way of work.

The Agile Mindset

Block 1


01. Speed

With the Agile method you work in so called ‘sprints’ that last two to four weeks. During a sprint you only do what is needed right that moment, which directly contributes to the result in the end. You will follow the priorities that you and your team have created after you discussed all the goals with the client.  In addition, the users of the communication and internal stakeholders are involved in the development process, so you won’t have any adjustment issues afterwards. All coordination of the project is done “on the fly”. Because of the focus, the teamwork and the direct feedback you will be able to move forward quickly without losing any quality.

Block 2


02. Agility

At the beginning of each sprint, you determine what is the most important thing to do right now. Only after all priorities are clear, you will start working. This way, it will always just take a maximum of four weeks before you can actively process an important change of the outside world into your communications. This is very essential in this dynamic world. Pay attention though: This does not count for a crisis. A crisis needs immediate attention, of course.  It’s very difficult to scrum a crisis because you don’t have any realistic or measurable goals beforehand.

Block 3


03. Involvement

Because you involve the users in the process, and if necessary other organizational disciplines as well, you automatically gain support for the result during its development. That’s worth a million on its own. And that is even more so in environments in which it is somewhat reproachfully stated that the communication department is a  so-called black box.

Block 4

Keeping Charge

In the playing field of internal stakeholders, it can be difficult to keep a grip on the content of the communication and the process. With Agile techniques, you have powerful tools to give everyone’s input a place in the process, while you keep the control and while the team remains responsible for its content and quality. This honors the professional pride and drive of communication professionals while also adopting an actively responsive attitude towards the organization and the outside world.